Welcome to Brown’s Bytes! Your weekly insight from Mobliciti’s CTO Andy Brown. Follow #brownsbytes
1st May 2020
Enough doom and gloom… It’s time for an iPhone post!!
The other week I glossed over the launch of the iPhone SE which needs to be revisited properly, but also there have been several pretty detailed leaks about the iPhone 12 so I think we’re all overdue an iPhone update with an Enterprise focus.
Within the Enterprise space, this one is actually the biggest news. Why? Simply put, whatever is the entry-level iPhone usually becomes the fleet device for many organisations because it’s the cheapest. Multiply any handset price by a large enough number of devices and the differentials in pricing can add up to significant chunks of money!
Since the launch of the iPhone 11 range last year, the fairly long in the tooth iPhone 8 has been filling this role as the entry-level device. The iPhone 8 price was placed into the entry-level bracket and the previous iPhone SE based on the iPhone 5 chassis was quietly dropped.
But the problem with these older devices sometimes is a simple one – whilst the device itself may be brand new when purchased, the specification of the hardware is often lagging somewhat behind the market. This was arguably the case in particular with the iPhone 8. It’s a phone that dates back to 2017 and it wasn’t a flagship back in the day either – that was the year the iPhone X first appeared and set a new standard for how much a phone could cost…
The timeline of what makes up the entry-level to the iPhone world is actually rather interesting itself as it’s a mixture of a number of different ideas and phones over the years – everything from former flagships to low-end consumer devices.
|Year||Model||Memory||Screen Size||Screen Size of Flagship at the Time|
|2013||iPhone 4S||8GB||3.5 inch||4 inch|
|2014||iPhone 5C||8GB||4 inch||4 inch|
|2015||iPhone 5C||8GB||4 inch||4.7 inch|
|2016||iPhone SE 1||16GB||4 inch||4.7 inch|
|2017||iPhone SE 1||32GB||4 inch||5.85 inch|
|2018||iPhone SE 1||32GB||4 inch||5.85 inch|
|2019||iPhone 8||64GB||4.7 inch||5.85 inch|
|2020||iPhone SE 2||64GB||4.7 inch||5.85 inch|
Look how long the SE 1 was out there – that’s a long life in smartphone time! By 2018, many organisations had often moved on to using the iPhone 7 as the fleet device because the screen size of the SE 1 was simply seen as too small, but don’t forget that the average lifespan of a smartphone is now 3 years and climbing in some cases for Enterprise use, so there are still a lot of SE 1 devices out there and there will be for some time
The table highlights two of the key areas that tend to define how useful these devices are as an Enterprise device (along with battery life, but that’s a tough area for a simple comparison so I left it out!!).
Memory matters – or should I say mattered in the Enterprise context. Remember Enterprise users are not usually the most resource-hungry, but even they struggled with devices that had 16GB of memory or less – now the entry-level has made it to 64GB, we’re not seeing as many issues at present with that.
The other area though is much more noticeable to users – the iPhone SE 1 looked small when it was launched and looked tiny by the time it was killed off. This matters to users – in general, bigger screens are more popular with users (up to a point anyway).
The new SE 2 is bang on what the Enterprise needs. The price is right, the specs are pretty good (latest CPU and enough memory to be useful) and the screen size is perfectly adequate (for now at least). Expect it to be the fleet device of choice for some time.
Now talking about screen size brings us neatly on to…
The iPhone 12 rumours
Remember the days when nobody had a clue what Apple would announce? Once again it appears there is a steady flow of leaks about what the iPhone 12 range could look like and even what they will cost. As with all rumours, you have to take these with a pinch of salt, but the source and level of detail does suggest this could well be accurate info.
The usually pretty reliable Front Page Tech has “revealed” and summarised the rumours with the line-up, key features and US pricing. There is a lot more on their YouTube channel if you want to know more, but a range of devices that looks like this is pretty interesting…
In particular, because the iPhone SE 2 won’t look too tiny compared to at least some of these, (in particular as the bezels on the SE 2 makes the phone physically larger), and it keeps the range nicely tied together.
Assuming this is accurate then we can perhaps expect the iPhone small screen iPhone 12 to be about £600 here in the UK – that could be very interesting as a mid-tier Enterprise device maybe?
One to watch… and as always get in touch if you want help sourcing and financing your fleet of devices.